Table of Contents
Definitions and interpretation
- Data. Collectively all information that you submit to Astute Commerce via the Website. This definition incorporates, where applicable, the definitions provided in the Data Protection Act 1998.
- Cookies. A small text file placed on your computer by this Website when you visit certain parts of the Website and/or when you use certain features of the Website. Details of the cookies used by this Website are set out in the clause below ( Cookies ).
- Astute Commerce. we or us.
- EU Cookie Law. The Privacy and Electronic Communications ( EC Directive ) Regulations 2003 as amended by the Privacy and Electronic Communications ( EC Directive ) ( Amendment ) Regulations 2011.
- User or you. Any third party that accesses the Website and is not either ( i ) employed by Astute Commerce and acting in the course of their employment or ( ii ) engaged as a consultant or otherwise providing services to Astute Commerce and accessing the Website in connection with the provision of such services.
- Website. The Website that you are currently using ( www.youractivedog.com ).
- the singular includes the plural and vice versa.
- a reference to a person includes firms, companies, government entities, trusts and partnerships.
- “including” is understood to mean “including without limitation”.
- reference to any statutory provision includes any modification or amendment of it.
Using this Website to read blog articles or to purchase products will not result in any Data being collected from you. Data will only be collected from you if you subscribe to our email newsletter ( which can be unsubscribed from at any time ). In this case the following Data would be collected from you.
- Email address.
Our use of Data
For purposes of the Data Protection Act 1998, Astute Commerce is the “data controller”.
Unless we are obliged or permitted by law to do so, and subject to any third party disclosures specifically set out in this policy, your Data will not be disclosed to third parties. This includes our affiliates and / or other companies within our group.
All personal Data is stored securely in accordance with the principles of the Data Protection Act 1998. For more details on security see the clause below ( Security ).
Any or all of the above Data may be required by us from time to time in order to provide you with the best possible service and experience when using our Website. Specifically, Data may be used by us for the following reasons.
- Improvement of our products / services.
- Transmission by email of promotional materials that may be of interest to you.
Third party websites and services
Astute Commerce may, from time to time, employ the services of other parties for dealing with certain processes necessary for the operation of the Website. The providers of such services do not have access to certain personal Data provided by Users of this Website.
Links to other websites
Changes of business ownership and control
We may also disclose Data to a prospective purchaser of our business or any part of it.
In the above instances, we will take steps with the aim of ensuring your privacy is protected.
Controlling use of your Data
Wherever you are required to submit Data, you will be given options to restrict our use of that Data. This may include the following.
- Use of Data for direct marketing purposes.
- Sharing Data with third parties.
Functionality of the Website
To use all features and functions available on the Website, you may be required to submit certain Data.
Accessing your own Data
You have the right to ask for a copy of any of your personal Data held by Astute Commerce ( where such Data is held ).
Data security is of great importance to Astute Commerce and to protect your Data we have put in place suitable physical, electronic and managerial procedures to safeguard and secure Data collected via this Website.
If password access is required for certain parts of the Website, you are responsible for keeping this password confidential.
We endeavour to do our best to protect your personal Data. However, transmission of information over the internet is not entirely secure and is done at your own risk. We cannot ensure the security of your Data transmitted to the Website.
Unless otherwise agreed, no delay, act or omission by a party in exercising any right or remedy will be deemed a waiver of that, or any other, right or remedy.
This Agreement will be governed by and interpreted according to the law of England and Wales. All disputes arising under the Agreement will be subject to the exclusive jurisdiction of the English and Welsh courts.