Dedicated to owning dogs of all shapes and sizes.

Privacy policy


This privacy policy applies between you, the User of this Website and Astute Commerce, the owner and provider of this Website. Astute Commerce takes the privacy of your information very seriously. This privacy policy applies to our use of any and all Data collected by us or provided by you in relation to your use of the Website. Please read this privacy policy carefully.

Definitions and interpretation

In this privacy policy, the following definitions are used.

  • Data. Collectively all information that you submit to Astute Commerce via the Website. This definition incorporates, where applicable, the definitions provided in the Data Protection Act 1998.
  • Cookies. A small text file placed on your computer by this Website when you visit certain parts of the Website and/or when you use certain features of the Website. Details of the cookies used by this Website are set out in the clause below ( Cookies ).
  • Astute Commerce. we or us.
  • EU Cookie Law. The Privacy and Electronic Communications ( EC Directive ) Regulations 2003 as amended by the Privacy and Electronic Communications ( EC Directive ) ( Amendment ) Regulations 2011.
  • User or you. Any third party that accesses the Website and is not either ( i ) employed by Astute Commerce and acting in the course of their employment or ( ii ) engaged as a consultant or otherwise providing services to Astute Commerce and accessing the Website in connection with the provision of such services.
  • Website. The Website that you are currently using ( ).

In this privacy policy, unless the context requires a different interpretation.

  • the singular includes the plural and vice versa.
  • references to sub-clauses, clauses, schedules or appendices are to sub-clauses, clauses, schedules or appendices of this privacy policy.
  • a reference to a person includes firms, companies, government entities, trusts and partnerships.
  • “including” is understood to mean “including without limitation”.
  • reference to any statutory provision includes any modification or amendment of it.
  • the headings and sub-headings do not form part of this privacy policy.

Scope of this privacy policy

This privacy policy applies only to the actions of Astute Commerce  and Users with respect to this Website. It does not extend to any websites that can be accessed from this Website including, but not limited to, any links we may provide to social media websites.

Data collected

Using this Website to read blog articles or to purchase products will not result in any Data being collected from you. Data will only be collected from you if you subscribe to our email newsletter ( which can be unsubscribed from at any time ). In this case the following Data would be collected from you.

  • Name.
  • Email address.

In each case, in accordance with this privacy policy.

Our use of Data

For purposes of the Data Protection Act 1998, Astute Commerce is the “data controller”.

Unless we are obliged or permitted by law to do so, and subject to any third party disclosures specifically set out in this policy, your Data will not be disclosed to third parties. This includes our affiliates and / or other companies within our group.

All personal Data is stored securely in accordance with the principles of the Data Protection Act 1998. For more details on security see the clause below ( Security ).

Any or all of the above Data may be required by us from time to time in order to provide you with the best possible service and experience when using our Website. Specifically, Data may be used by us for the following reasons.

  • Improvement of our products / services.
  • Transmission by email of promotional materials that may be of interest to you.

In each case, in accordance with this privacy policy.

Third party websites and services

Astute Commerce may, from time to time, employ the services of other parties for dealing with certain processes necessary for the operation of the Website. The providers of such services do not have access to certain personal Data provided by Users of this Website.

Links to other websites

This Website may, from time to time, provide links to other websites. We have no control over such websites and are not responsible for the content of these websites. This privacy policy does not extend to your use of such websites. You are advised to read the privacy policy or statement of other websites prior to using them.

Changes of business ownership and control

Astute Commerce may, from time to time, expand or reduce our business and this may involve the sale and/or the transfer of control of all or part of Astute Commerce. Data provided by Users will, where it is relevant to any part of our business so transferred, be transferred along with that part and the new owner or newly controlling party will, under the terms of this privacy policy, be permitted to use the Data for the purposes for which it was originally supplied to us.

We may also disclose Data to a prospective purchaser of our business or any part of it.

In the above instances, we will take steps with the aim of ensuring your privacy is protected.

Controlling use of your Data

Wherever you are required to submit Data, you will be given options to restrict our use of that Data. This may include the following.

  • Use of Data for direct marketing purposes.
  • Sharing Data with third parties.

Functionality of the Website

To use all features and functions available on the Website, you may be required to submit certain Data.

You may restrict your internet browser’s use of Cookies. For more information see the clause below ( Cookies ).

Accessing your own Data

You have the right to ask for a copy of any of your personal Data held by Astute Commerce ( where such Data is held ).


Data security is of great importance to Astute Commerce and to protect your Data we have put in place suitable physical, electronic and managerial procedures to safeguard and secure Data collected via this Website.

If password access is required for certain parts of the Website, you are responsible for keeping this password confidential.

We endeavour to do our best to protect your personal Data. However, transmission of information over the internet is not entirely secure and is done at your own risk. We cannot ensure the security of your Data transmitted to the Website.


Please refer to our cookie policy which can be found here.


You may not transfer any of your rights under this privacy policy to any other person. We may transfer our rights under this privacy policy where we reasonably believe your rights will not be affected.

If any court or competent authority finds that any provision of this privacy policy ( or part of any provision ) is invalid, illegal or unenforceable, that provision or part-provision will, to the extent required, be deemed to be deleted, and the validity and enforceability of the other provisions of this privacy policy will not be affected.

Unless otherwise agreed, no delay, act or omission by a party in exercising any right or remedy will be deemed a waiver of that, or any other, right or remedy.

This Agreement will be governed by and interpreted according to the law of England and Wales. All disputes arising under the Agreement will be subject to the exclusive jurisdiction of the English and Welsh courts.